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Elon Musk now has his own musk: the Tesla founder said he has launched a new fragrance called “Burnt Hair” and sold $1 million worth of the perfume in days.
“Please buy my perfume, so I can buy Twitter,” he wrote on the platform Wednesday.
Musk is expected to complete a $44-billion takeover of Twitter by the end of the month. If he fails to do so, a trial for a breach-of-contract suit in the on-again-off-again deal will take place in November.
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The SpaceX founder said Wednesday night he had already sold 20,000 bottles of the scent.
“With a name like mine, getting into the fragrance business was inevitable — why did I even fight it for so long!?” he joked on Twitter.
The world’s-richest man’s Twitter bio now describes him as a “Perfume Salesman” and a link to the product’s sale page via the website for his startup The Boring Company is included as a pinned tweet.
The ad for the perfume shows a ruby red bottle with the name engraved on the front in the script.
