Connect with us

Headlines

Dangote emerges most valuable brand in Nigeria for 5th straight year

Published

on

Dangote emerges most valuable brand in Nigeria for 5th straight year

After the 2022 corporate brand review done by the top brand and marketing research organization, Top 50 Brands Nigeria, Dangote Industries Limited (DIL) has once again emerged as Nigeria’s most valuable brand.

Dangote won with an overall Brand Strength Measurement (BSM) Index score of 83.7. MTN, Globacom, and Access Bank come in second through fourth, respectively.

Airtel Nigeria, Coca-Cola, Zenith Bank, GTCO, First Bank, and UBA, which are ranked fifth through tenth, are also among the top 10.

Advertisement

The annual top brands’ evaluation report, which is now akin to a report card and gives top corporate brands an unbiased assessment of their performance from the perspective of consumers, has also evolved into a sort of “bragging” right and a source of pride for the brands that made the top 50 league table, especially those that took the lead.

The rating company stated in a press release following the public presentation that “The annual top brand evaluation is a qualitative, non-financial estimation of the value of top corporate brands in the country.”

Utilizing the Brand Strength Measurement (BSM) index, a model that assesses a brand’s capacity to fulfil its promise to consumers from the consumers’ points of view, one can determine how consumers perceive a brand and how positive or negative their perceptions are, and how this affects the brand’s overall strength.

Advertisement

Chief Corporate Communications and Branding officer of Dangote Group, Anthony Chiejina said, “Dangote’s emergence, for the fifth year consecutively, did not come as a surprise to industry watchers. The brand has steadily increased its influence in many African nations through the establishment of cement factories. It operates in about 13 African nations making it one of the most visible, recognised and admired brands in Africa.”

Addressing the owners and promoters of the top brands, the Chief Executive Officer Of Top 50 Brands Nigeria, Taiwo Oluboyede said, “Brand has become a critical differentiator that helps consumer’s choice and also separates the top corporate organisations from the others and even much more. It is also consumers’ buying choice justification.”

Dangote emerges most valuable brand in Nigeria for 5th straight year
Advertisement
Continue Reading
Advertisement
Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Headlines

Tinubu arrives Katsina to receive Buhari’s body for burial

Published

on

President Bola Tinubu, on Tuesday arrived in Katsina to receive the remains of the former President Muhammadu Buhari, who passed away in London on Sunday at the age of 82.

The News Agency of Nigeria (NAN) recalls that Vice-President Kashim Shettima departed London in the early hours of Tuesday with the remains of Buhari back to Nigeria.
On arrival at the Umaru Musa Yar’adua Airport Katsina, Tinubu was received by Gov. Dikko Radda,  former Vice-President Yemi Osinbajo, governors, Chairman of Dangote Group, Alhaji Aliko Dangote, Deputy Senate President, Jibrin Barau, and Speaker of the House of Representatives,  Tajudeen Abbas.
Others are Ministers, former governors, former and serving Senators, Alhaji Dahiru Managl,  former Minister of Information and Culture, Lai Mohammed, members of the All Progressives Congress (APC) National Working Committee (NEC), amongst others.
Continue Reading

Headlines

“He Never Turned His Back on the Needy” — Tributes Pour In Ahead of Buhari’s Burial

Published

on

Just hours before the burial of former President Muhammadu Buhari, heartfelt tributes have continued to pour in from beneficiaries of his many charitable deeds, with many describing him as a man who never turned his back on the needy.

Speaking to the News Agency of Nigeria (NAN) on Tuesday, Aminu Daura, a respected community elder, recalled how Buhari consistently provided foodstuffs during Ramadan for families, friends, widows, and orphans in his hometown.

“He never made noise about it, but many homes had food on their tables during fasting period because of him,” Daura said.

Advertisement

Abdullahi Sani, a physically-challenged man who received a tricycle from the Buhari Foundation in 2021, was overcome with emotion while speaking to NAN.

“I can move around and feed my family today because of Baba Buhari. I pray to Allah to reward him for giving hope to people like me,” he said, in tears.

Hajiya Fatima Yahaya, another resident, remembered Buhari’s acts of kindness during festive seasons.

Advertisement

“Even after he left office, his aides ensured that the usual support still reached us every year. He always remember his people,” she said, referring to his distribution of Sallah rams and food items to indigent families during Eid celebrations.

Other residents of Daura also shared memories of how the late former president quietly paid school fees and medical bills for struggling families, actions rarely publicized.

“Some of us benefited from his silent interventions. He was a true father and a great figure in the society,” said Ali Saidu.

Advertisement

On Monday night, Imams across various mosques in Daura held special Qur’anic recitations, praying for the forgiveness of Buhari’s sins and his eternal peace.

The Chief Imam of Daura Central Mosque, Sheikh Musa Kofar Barau, described Buhari as a humble leader whose legacy of service and compassion would remain alive in the hearts of the people.

Buhari is scheduled to be buried later on Tuesday in his hometown of Daura, Katsina State, in line with Islamic rites. The community is bracing to welcome thousands of mourners from across Nigeria and beyond.

Advertisement
Continue Reading

Headlines

King Mohammed VI Mourns Buhari, Praises Legacy of Nigeria’s Former Leader

Published

on

His Majesty King Mohammed VI of Morocco has extended heartfelt condolences to President Bola Tinubu, the family of the late former President Muhammadu Buhari, and the entire Nigerian people following Buhari’s death.

In a message of sympathy, the Moroccan monarch described the passing of the former Nigerian leader as a “sad occurrence,” expressing deep sorrow over the loss.

King Mohammed VI hailed Buhari as “an illustrious leader who worked untiringly to serve his country’s best interests and lead his people toward further progress and prosperity.”

Advertisement

He added: “Our thoughts and prayers are with you and the bereaved. I share your grief and want you to know how much I appreciated the working sessions I had with the deceased.”

Reflecting on their bilateral engagements, the king noted that his collaboration with Buhari led to the launch of promising development projects, “ushering a new era grounded in friendship and close cooperation between our two sister nations.”

Advertisement
Continue Reading

You May Like

Copyright © 2025 Acces News Magazine - All Right Reserved.

Verified by MonsterInsights