Entertainment
Netflix Partners With Barb For Tv Ratings

As a result of its affiliation with the TV ratings company Barb, Netflix will now for the first time have its audiences evaluated by a third party, independent organisation.
With this change, Netflix has become the first industry-owned ratings service to join globally.
Previously, the dominant streaming service only disclosed glimpses of its viewership statistics, emphasising the popularity of its top programmes.
Barb will start releasing data on November’s Netflix viewing trends.
The data will be used by advertisers, rivals, and journalists to determine the success or failure of Netflix properties, which is a huge move for the streamer.
The Broadcasters’ Audience Research Board, or Barb, aggregates TV ratings and audience measurement in the UK.
The agency will disclose Netflix’s ratings in the same manner it reports viewing for more than 300 other subscribing broadcast channels.
The networks now covered by Barb include prominent services such as the BBC and ITV to smaller channels such as Dave and E4.
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Speaking the co-chief executive Reed Hastings said, “Back in 2019, at the RTS conference in Cambridge, I welcomed the idea of Netflix audiences being measured independently.
“We’ve kept in touch with Barb since then and are pleased to make a commitment to its trusted measurement of how people watch television in the UK.”
Also the chief executive of Barb Justin Sampson, said, “Our audience measurement continuously adapts to accommodate the new platforms and devices that are being used by people to watch their favourite television shows.
We took a big step forward last year when we started reporting audiences to streaming services.
Netflix’s commitment to Barb sends a clear signal that what we’re doing is valuable to new and established players in the market.”
All Barb subscribers will have access to Netflix watching information starting on the morning of November 2 using its current analytic software and other systems.
Barb’s ratings during the first few weeks of the streamer’s inclusion could be significantly impacted by the timing, which coincides with the premiere of season five of the royal drama The Crown.
Entertainment
“I Have Social Anxiety” — BBNaija Housemate Dede Opens Up Amid Criticism

Big Brother Naija Season 10 housemate, Dede, has revealed her struggle with social anxiety following criticisms from fellow contestants who described her as a “snub.”
Dede’s reserved nature has sparked controversy in the house, especially her refusal to hug male housemates, which some interpreted as unfriendly or aloof.
In a candid conversation with fellow housemate Koyin, Dede opened up about her mental health challenge.
“Do you have social anxiety?” she asked Koyin.
Koyin replied, “No, do you?”
“Yes, I do,” Dede answered.
Koyin then reassured her not to be overly concerned about how others perceive her, adding that “such is life.”
During her first diary session with Biggie, Dede had described herself as an introvert who “doesn’t like people.” She also offered clarity on her decision not to hug other housemates, saying it stemmed from the fact that she didn’t know them before the show.
Dede’s admission has since sparked conversations on social media about mental health awareness and the importance of respecting personal boundaries.
Entertainment
“Davido Is Nigeria’s Most Influential – Manager Asa Asika Insists”

Asa Asika, manager of Afrobeats superstar Davido, has declared that the singer is the most influential person in Nigeria.
Speaking during a recent appearance on the Zeph podcast, the renowned talent manager stood by his belief, despite ongoing debates and differing opinions in the entertainment industry and among fans.
“Davido is mad influential. I don’t care what anybody says, I think Davido is the most influential person in Nigeria. I have seen it firsthand,” Asika said.
Davido, the head of DMW (Davido Music Worldwide), is currently the most followed Nigerian across major social media platforms, a metric often cited by fans to support claims of his dominance in the digital space.
However, the debate over who holds the most real-world and online influence among Nigeria’s top music exports—Davido, Wizkid, and Burna Boy—has remained a hot topic for years, with each artiste commanding a fiercely loyal fanbase.
Asika’s statement is expected to reignite the conversation, particularly among fans of the three Afrobeats giants.
Entertainment
“UK Men Are Too Broke for Me” – Bobrisky Lashes Out on Instagram

Controversial social media personality, Okunyele Idris Olarenwaju, popularly known as Bobrisky, has sparked reactions online after criticising men in the United Kingdom over their lifestyle and financial status.
In a recent Instagram post, Bobrisky described UK men as “too broke” for his taste, noting that their tendency to share apartments and split bills is far from impressive.
“By the way, UK men are too broke, avoid them,” he wrote.
“They share apartments, they share bills among themselves, ewwww.”
The popular influencer went further to outline the standards he expects from any potential suitor, insisting that they must exude luxury and class, particularly through their choice of fashion and accessories.
“Before any UK guy can approach me, please come correct. The least wristwatch I want to see you wear is Presidential Rolex and a designer’s slippers,” he added.
“If me as a girl can rock Presidential Rolex, why can’t you?”
The post has since generated mixed reactions on social media, with fans and critics weighing in on Bobrisky’s high-end preferences and controversial take on UK men.
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