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Combating Impersonation Attacks in the Digital Age: Protecting Consumers and Businesses

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Combating Impersonation Attacks in the Digital Age: Protecting Consumers and Businesses

Combating Impersonation Attacks in the Digital Age: Protecting Consumers and Businesses

By Abuh Ibrahim Sani

As business transactions continue to revolve around technology,  trust holds immense value. Consumers trust brands and organizations they engage with to protect their personal and financial records. On the other hand, cybercriminals have improved their skills at taking advantage of this trust with impersonation attacks. The advanced strategies, which include imitating the online personas of respected brands or persons, present significant dangers for businesses and consumers alike. This paper will examine how cybercriminals take advantage of public trust, the characteristics of impersonation attacks, and methods of protecting against the attack.

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What is Impersonation Attacks

Impersonation attacks, also referred to as brand impersonation or spoofing, happen when cybercriminals pretend to be trusted entitiesto trick individuals into sharing sensitive information or engaging in harmful activities. Many times, these attacks come in the form of phishing emails, counterfeit websites, or deceptive social media profiles, all created to appear genuine. The main objective is to deceive innocent individuals into revealing sensitive information like passwords or payment details or to carry out unauthorized money transfers.

The effectiveness of these attacks depends on the significant amount of trust individuals have in reputable organizations. Consumers are more inclined to engage with fraudulent communication without questioning its authenticity when they see logos, email addresses, or branding elements they recognize. This renders impersonation attacks highly perilous and successful.

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How Cybercriminals Exploit Public Trust

Cybercriminals take advantage of people’s trust in various ways, using a mix of psychological manipulation and technological deceit.Phishing is a widely used type of impersonation attack in which fraudsters send emails that seem to be from reputable businesses. These emails are created to mimic official communications from banks, e-commerce sites, or other reputable organizations. Frequently, they include urgent wording, like alerts regarding account problems or notices of doubtful actions, spurring recipients to take fast action. The victim could be instructed in the email to click on a link that will take them to a fraudulent website requesting sensitive information.

Cybercriminals often make websites that look very similar to the official websites of popular brands. These websites might employ domain names that are very similar to the authentic ones, typically with slight differences such as additional letters or subtle misspellings (e.g., “amaz0n.com” instead of “amazon.com”). These fraudulent websites are frequently utilized to gather login details, pilfer credit card data, or disseminate malware to the victim’s device.

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With the growing dependence of businesses on social media for engaging with customers, cybercriminals are now using these platforms to execute impersonation attacks. Scammers make fraudulent accounts that imitate the branding and messaging of reputable companies. These accounts could be utilized to share harmful links, advertise fraudulent contests, or request personal details from their followers. Since many users rely on brands’ verified accounts on social media, they might not realize when they are interacting with a fake profile.

Impact of Impersonation Attacks on Brands and Consumer

Impersonation attacks can cause severe harm to businesses as well as their customers. For businesses, these attacks damage consumer trust, harm their reputation, and could lead to legal consequences. If a company’s name is linked to deceitful actions, customers might view it as a betrayal, resulting in decreased profits and lasting harm to the brand.

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Consumers who fall prey to impersonation attacks may suffer financial losses, identity theft, and compromised personal data. The emotional repercussions of being lied to are often just as damaging as the financial effects in numerous instances.

Protecting Against Impersonation Attack

Protecting against impersonation attacks necessitates utilizing a variety of methods, including technical defenses and raising awareness among the public. Companies need to be proactive in protecting their brandand consumers must be informed on how to identify and steer clear of scams.It is recommended that organizations adopt email authentication protocols like DMARC, SPF, and DKIM. These technologies assist in confirming that emails purportedly originating from a company’s domain are authentic, decreasing the chances of phishing emails ending up in customers’ email inboxes.

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Businesses need to consistently check the internet for fraudulent domains or websites imitating their brand. This can be achieved by utilizing domain monitoring services that keep tabs on different versions of the company’s name and notify them of possible risks. Upon discovery of counterfeit websites, businesses should promptly initiate legal proceedings to have them removed. Monitor social media platforms closely to identify any fake accounts that may be using their name or image. It is crucial to report these accounts to the platform quickly to prevent them from being used in impersonation attacks.

Furthermore, businesses have the option to request verified status on their social media platforms, making it easier for users to recognize legitimate accounts.One example is phishing awareness training, which can assist employees in identifying fraudulent emails and preventing being deceived by them. In the same way, businesses can utilize public communication platforms to educate customers about typical scams, like recommending double-check URLs or reaching out to the company directly when they think a communication may be fraudulent.

Response to an Event of Emergency Situations

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In case of an impersonation attack, it is crucial to have a clearly outlined incident response plan. This plan needs to involve informing impacted customers, offering advice on safeguarding their accounts and collaborating with cybersecurity experts to manage the breach. Being transparent and communicating quickly can reduce harm to the company’s reputation and rebuild public confidence.

Conclusion

Impersonation attacks are a danger to both brands and their customers, using trust to trick and scam unsuspecting victims. Nevertheless, through the utilization of strong security protocols and promoting knowledge, companies can shield themselves from these strategies and safeguard the reputation of their brand. Protecting public trust in the digital era demands vigilance, education, and technological resilience as it is a valuable asset.

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Headlines

NNPC Foundation Trains Over 3,000 Southwest Farmers in Climate-Smart Agriculture

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In a bid to promote food security and sustainable agricultural practices, the NNPC Foundation has successfully trained more than 3,000 farmers in the South-West geopolitical zone on climate-smart and modern farming techniques.

The training, which concluded on Friday in Ikorodu, Lagos, marked the end of the Southwest phase of the foundation’s pilot programme aimed at empowering local farmers and boosting agro-productivity.

Speaking at the closing ceremony, Managing Director of the NNPC Foundation, Mrs. Emmanuella Arukwe, described the initiative as a milestone in the lives of thousands of farmers.

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“Today marks the formal conclusion of the first phase of a national journey that speaks to resilience, food security, and economic empowerment,” Arukwe said.
“What began as a bold decision to support small holder farmers has translated into tangible action across three geopolitical zones (South-East, South-South, and South-West) in Southern Nigeria.”

She disclosed that a total of 3,860 vulnerable farmers across 10 locations in the three regions were trained in sustainable farming practices that improve productivity and market access.

“This achievement is not just a number, but a milestone in the lives of real people and real communities. We were able to strengthen farmers’ capacity to adapt to climate change,” she added.
“Through the training, we were able to improve access to markets, promote inclusive agriculture and especially gender representation. We also trained them on enhancing food production through sustainable techniques.”

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Arukwe noted that the programme would now move to the North-West, North-Central, and North-East zones as part of its next phase, saying the foundation is committed to supporting livelihoods nationwide.

“This is only Phase One. We will now turn our focus to the North-West, North-Central, and North-East zones. What we have achieved in the South will inform and strengthen our next steps,” she said.
“The NNPC Foundation will continue this mission, to support livelihoods, build resilience, and empower the hands that feed our families and beyond.
We have decided that most times you get a lot of requests from people asking us to give them palliatives and all kinds of things to help them.
But we think it is much better to teach people to fish than just give them fish so they can continue,” Arukwe explained.

Chairman of Ikorodu Local Government, Mr. Wasiu Adesina, while commending the initiative, urged the beneficiaries to apply the knowledge gained to boost productivity and profitability.

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“As we all know, agriculture is the bedrock of any nation. Without agriculture, there will not be a nation, because there will be no food to eat,” Adesina stated.
“It is the farmers that produce our food, and it is important that we train our farmers with new techniques in agriculture, and that is exactly what the NNPC Foundation is doing.

“To the farmers, you have to take advantage of this training and face the farming squarely. In some great countries like the United States and the United Kingdom, farmers are the most richest people in those countries.

“This is because they make a lot of money from farming. We need to inculcate that habit in Nigeria and develop ideas in farming. Even after my tenure, I am going back to farming, so, maybe I will ask the NNPC Foundation to train me so that I also join you to be a farmer.”

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He appealed to the foundation to provide further empowerment for the trained farmers to help them kickstart their agricultural ventures.

“If the farmers have land for farming, I believe the foundation will provide financial aid to keep their farms running,” Adesina added.

Also speaking at the event, the Lagos State Commissioner for Agriculture and Food Systems, Ms. Abisola Olusanya, represented by the Director of Fisheries, Mrs. Osunkoya Daisi, lauded the Foundation’s efforts in bolstering the state’s food security.

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“On behalf of the Lagos State Government, we would like to express our sincere appreciation to NNPC Foundation for training our farmers and for training all the farmers all over the country,” she said.
“Definitely, the training will help improve food production. We can see the impact of climate change effects in agriculture. I am sure farmers have been equipped with climate-smart agriculture techniques to improve production.”

The NNPC Foundation Ltd/Gte is the Corporate Social Responsibility (CSR) arm of the Nigerian National Petroleum Company (NNPC) Limited. It was incorporated in February 2023 to manage the company’s CSR initiatives and enhance Nigeria’s socio-economic development.

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Education

NUC grants ESUT full accreditation for Law, 7 other programmes

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The National Universities Commission, (NUC), has given full accreditation to the Enugu State University of Science and Technology (ESUT), for her Law programme.

According to the Public Relations Officer of ESUT, Mr Ikechukwu Ani, this is contained in a letter addressed to the institution’s Vice Chancellor, Prof. Aloysius Okolie, on Wednesday in Enugu by the NUC.

Ani said that in the letter, the Executive Secretary of NUC, Prof. Abdullahi Ribadu said the report was contained in the result of the October/November 2024 accreditation of academic programmes in Nigerian universities.

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Ani disclosed that other programmes in the institution accredited by the NUC include Master of Science in Business Management; Education Computer Science; Education Physics and Agricultural Engineering.

Other accredited programmes he said were Quantity Surveying; Urban and Regional Planning; and Applied Microbiology.

He said that the letter quoted Section 10 (1) of the Education National Minimum Standard and Establishment of Institutions, Act CAP E3, Laws of the Federation of Nigeria 2004 as empowering the NUC to lay down minimum academic standards for all academic programmes taught in Nigerian universities.

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He said the session also empowers the NUC to accredit such programmes.

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Crime

Court remands 2 over alleged attempted murder

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Court discharges man accused of burning father’s house in Abuja

An Ikeja Magistrates’ Court, Lagos, on Wednesday, remanded two persons, Olaitan Fasasi and Kehinde Tobiloba in a correctional facility over alleged attempted murder.

Fasasi, 40, and Tobiloba, 26, whose addresses were not provided, are being charged with conspiracy, attempted murder and membership of a secret society.

The Magistrate, Mr L.A Owolabi, did not take the plea of the defendants for want of jurisdiction.

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Owolabi directed the police to forward the case file to the Director of Public Prosecution for legal advice.

He thereafter adjourned the case until May 31 for mention.

The Prosecutor, Josephine Ikhayere, told the court that the defendants committed the offences at about 5.02p.m on Feb. 15, at Mushin, Lagos.

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She said that Fasasi, Tobiloba and others now at large, attempted to commit murder by shooting at a resident, Alfred Ademola.

“They armed themselves with a locally made gun. They belong to Eiye Confraternity, a group proscribed by law,”, she said.

Ikhayere said that the offences contravened Sections 230(1) and 411 of the Criminal Law of Lagos State, 2012.

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He said that the actions of the defendants also contravened Section 2(3)(a)(b)(c)(d) of the unlawful societies and Cultism Law of Lagos State Law.

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