News

Combating Impersonation Attacks in the Digital Age: Protecting Consumers and Businesses

Published

9 months ago

October 17, 2024

Matthew Eloyi

Combating Impersonation Attacks in the Digital Age: Protecting Consumers and Businesses

By Abuh Ibrahim Sani

As business transactions continue to revolve around technology, trust holds immense value. Consumers trust brands and organizations they engage with to protect their personal and financial records. On the other hand, cybercriminals have improved their skills at taking advantage of this trust with impersonation attacks. The advanced strategies, which include imitating the online personas of respected brands or persons, present significant dangers for businesses and consumers alike. This paper will examine how cybercriminals take advantage of public trust, the characteristics of impersonation attacks, and methods of protecting against the attack.

What is Impersonation Attacks

Impersonation attacks, also referred to as brand impersonation or spoofing, happen when cybercriminals pretend to be trusted entitiesto trick individuals into sharing sensitive information or engaging in harmful activities. Many times, these attacks come in the form of phishing emails, counterfeit websites, or deceptive social media profiles, all created to appear genuine. The main objective is to deceive innocent individuals into revealing sensitive information like passwords or payment details or to carry out unauthorized money transfers.

The effectiveness of these attacks depends on the significant amount of trust individuals have in reputable organizations. Consumers are more inclined to engage with fraudulent communication without questioning its authenticity when they see logos, email addresses, or branding elements they recognize. This renders impersonation attacks highly perilous and successful.

How Cybercriminals Exploit Public Trust

Cybercriminals take advantage of people’s trust in various ways, using a mix of psychological manipulation and technological deceit.Phishing is a widely used type of impersonation attack in which fraudsters send emails that seem to be from reputable businesses. These emails are created to mimic official communications from banks, e-commerce sites, or other reputable organizations. Frequently, they include urgent wording, like alerts regarding account problems or notices of doubtful actions, spurring recipients to take fast action. The victim could be instructed in the email to click on a link that will take them to a fraudulent website requesting sensitive information.

Cybercriminals often make websites that look very similar to the official websites of popular brands. These websites might employ domain names that are very similar to the authentic ones, typically with slight differences such as additional letters or subtle misspellings (e.g., “amaz0n.com” instead of “amazon.com”). These fraudulent websites are frequently utilized to gather login details, pilfer credit card data, or disseminate malware to the victim’s device.

With the growing dependence of businesses on social media for engaging with customers, cybercriminals are now using these platforms to execute impersonation attacks. Scammers make fraudulent accounts that imitate the branding and messaging of reputable companies. These accounts could be utilized to share harmful links, advertise fraudulent contests, or request personal details from their followers. Since many users rely on brands’ verified accounts on social media, they might not realize when they are interacting with a fake profile.

Impact of Impersonation Attacks on Brands and Consumer

Impersonation attacks can cause severe harm to businesses as well as their customers. For businesses, these attacks damage consumer trust, harm their reputation, and could lead to legal consequences. If a company’s name is linked to deceitful actions, customers might view it as a betrayal, resulting in decreased profits and lasting harm to the brand.

Consumers who fall prey to impersonation attacks may suffer financial losses, identity theft, and compromised personal data. The emotional repercussions of being lied to are often just as damaging as the financial effects in numerous instances.

Protecting Against Impersonation Attack

Protecting against impersonation attacks necessitates utilizing a variety of methods, including technical defenses and raising awareness among the public. Companies need to be proactive in protecting their brandand consumers must be informed on how to identify and steer clear of scams.It is recommended that organizations adopt email authentication protocols like DMARC, SPF, and DKIM. These technologies assist in confirming that emails purportedly originating from a company’s domain are authentic, decreasing the chances of phishing emails ending up in customers’ email inboxes.

Businesses need to consistently check the internet for fraudulent domains or websites imitating their brand. This can be achieved by utilizing domain monitoring services that keep tabs on different versions of the company’s name and notify them of possible risks. Upon discovery of counterfeit websites, businesses should promptly initiate legal proceedings to have them removed. Monitor social media platforms closely to identify any fake accounts that may be using their name or image. It is crucial to report these accounts to the platform quickly to prevent them from being used in impersonation attacks.

Furthermore, businesses have the option to request verified status on their social media platforms, making it easier for users to recognize legitimate accounts.One example is phishing awareness training, which can assist employees in identifying fraudulent emails and preventing being deceived by them. In the same way, businesses can utilize public communication platforms to educate customers about typical scams, like recommending double-check URLs or reaching out to the company directly when they think a communication may be fraudulent.

Response to an Event of Emergency Situations

In case of an impersonation attack, it is crucial to have a clearly outlined incident response plan. This plan needs to involve informing impacted customers, offering advice on safeguarding their accounts and collaborating with cybersecurity experts to manage the breach. Being transparent and communicating quickly can reduce harm to the company’s reputation and rebuild public confidence.

Conclusion

Impersonation attacks are a danger to both brands and their customers, using trust to trick and scam unsuspecting victims. Nevertheless, through the utilization of strong security protocols and promoting knowledge, companies can shield themselves from these strategies and safeguard the reputation of their brand. Protecting public trust in the digital era demands vigilance, education, and technological resilience as it is a valuable asset.

Headlines

NCBN, OISD Seek Strategic Partnership with ASR Africa

Published

8 hours ago

July 11, 2025

Matthew Eloyi

NCBN, OISD Seek Strategic Partnership with ASR Africa

By Matthew Eloyi

The Managing Director and Chief Executive Officer of the Nigeria Customs Broadcasting Network (NCBN), Mr. Jamilu Yusuf, has led a delegation on a courtesy visit to the Managing Director of the Abdul Samad Rabiu Africa Initiative (ASR Africa), Dr. Ubon Udoh, to explore areas of mutual collaboration.

Mr. Yusuf, who also serves as the Executive Director of the Organisation for Innovation and Sustainable Development (OISD), commended ASR Africa for its transformational impact in critical sectors such as education, healthcare, social development, and institutional strengthening across Nigeria and the African continent.

He highlighted NCBN’s commitment to promoting institutions and initiatives that drive sustainable development, noting that a strategic communication partnership with ASR Africa would help amplify the organisation’s achievements and further inspire positive change.

Mr. Yusuf also proposed a collaboration between OISD and ASR Africa in areas including education, digital literacy, and economic empowerment, aligning with both organisations’ shared vision for inclusive growth and capacity building.

In response, Dr. Udoh welcomed the partnership proposals, expressing ASR Africa’s readiness to collaborate with NCBN on strategic communication initiatives. He also affirmed the initiative’s interest in working with OISD on education empowerment programmes.

Dr. Udoh further used the occasion to congratulate the Comptroller-General of Customs, Bashir Adewale Adeniyi, on his recent election as the Chairperson of the World Customs Organisation (WCO), describing the achievement as a testament to Nigeria’s growing influence in global customs administration.

Headlines

Akpabio Hails Okpebholo’s Supreme Court Victory, Calls It Triumph of Democracy

Published

19 hours ago

July 11, 2025

Matthew Eloyi

President of the Senate, Godswill Akpabio, has congratulated Governor Monday Okpebholo on his affirmation as the duly elected governor of Edo State by the Supreme Court, describing the ruling as a “triumph of democracy and the will of the people.”

Akpabio, in a statement personally signed and released on Friday in Abuja, applauded the apex court’s decision, saying it validated the mandate freely given to Okpebholo in the September 2024 gubernatorial election.

“What the apex court in the land has done is to affirm the will and wishes of the overwhelming majority of the people of Edo State. It shows that the election was transparent, free and fair,” Akpabio stated.

He added that, “The declaration by the Supreme Court in favour of Sen. Okpebholo against Mr Asue Ighodalo of the Peoples Democratic Party (PDP) has proven that elections are won at the ballot and by people who have identified with the grassroots.”

The Senate President said the judgment reaffirms the strength of Nigeria’s democratic institutions and the popularity of the All Progressives Congress (APC) in Edo State.

“This judgment has again reaffirmed the fact that democracy is at play and the people of Edo have wholeheartedly embraced the All Progressives Congress (APC) and popularly elected their preferred choice of Senator Okpebholo as their governor,” he said.

According to Akpabio, the ruling not only confirms Okpebholo’s mandate but also “paves the way for him to continue delivering exceptional service to the good people of Edo.”

He praised the governor’s performance in the past seven months, expressing confidence in his capacity to deliver more during his four-year tenure.

“My distinguished brother, His Excellency Senator Monday Okpebholo, on behalf of my family and constituents, the Senate of the Federal Republic of Nigeria, I extend my warmest congratulations to you and the wonderful people of Edo on this landmark victory at the Supreme Court.

“I wish you success and I assure you of the Senate’s support and collaboration in ensuring the state’s progress and development.

“Congratulations once again, Gov Okpebholo. I look forward to a robust working relationship with you,” Akpabio added.

In a unanimous decision, a five-member panel of the Supreme Court led by Justice Mohammed Garba dismissed the appeal filed by the PDP candidate, Mr Asue Ighodalo, for lacking merit.

The apex court upheld the earlier rulings of the Court of Appeal and the Edo State Governorship Election Petition Tribunal, both of which declared Okpebholo of the APC as the valid winner of the election.

The court ruled that the appellant failed to provide credible and admissible evidence to support claims of electoral malpractice, including over-voting and substantial non-compliance with the Electoral Act.

It further held that the PDP candidate failed to call relevant witnesses to back up some of the evidence he tendered, particularly those involving the Bimodal Voter Accreditation System (BVAS).

Some of the documents presented, the court noted, were simply “dumped” on the tribunal without demonstrating the alleged irregularities in 432 of the 4,519 polling units across the state.

Education

NELFUND Begins Upkeep Payments to Over 3,600 Students After Bank Detail Update

Published

19 hours ago

July 11, 2025

Matthew Eloyi

NELFUND Disburses Over N20bn in Student Loans, Assures Transparency

The Nigerian Education Loan Fund (NELFUND) has commenced the disbursement of upkeep payments to students who successfully updated their bank account details from digital wallets to commercial bank accounts.

This was announced in a statement released on Friday in Abuja by the Director of Strategic Communications of the Fund, Mrs. Oseyemi Oluwatuyi.

Oluwatuyi described the development as a significant breakthrough in addressing earlier disbursement delays.

“Over 3,600 students, who previously registered with digital-only banking platforms, have now successfully received their backlog of upkeep payments after updating their details to conventional commercial bank accounts on the NELFUND portal,” she stated.

“We appreciate the patience and understanding of all affected students during this period. Your resilience and cooperation have made this progress possible,” she added.

The NELFUND spokesperson advised students who have yet to update their bank details to raise a support ticket via the official NELFUND portal to request access for the update.

She further urged affected students to report through the IT office of their respective institutions, which would compile and forward all related cases to NELFUND for prompt resolution.

“NELFUND remains committed to ensuring that no eligible student is left behind. This resolution process is part of our broader effort to enhance the efficiency, transparency, and student-centered delivery of our support services,” she said.

Oluwatuyi encouraged students to continue engaging only through official NELFUND channels and to assist their peers who may need help navigating the update process.

She also provided contact options for inquiries, stating that the fund can be reached via email at info@nelf.gov.ng or through its official social media handles: X (formerly Twitter) @nelfund; Instagram @nelfund; and Facebook & LinkedIn: Nigerian Education Loan Fund – NELFUND.